Gloria Reyes

has committed her career to public service, most recently serving as CEO of Briarpatch Youth Services. She is the first LatinX candidate to run for Mayor of Madison.

Gloria was raised in Madison attending Madison East High School, Madison College and the University of Wisconsin Madison where she received a Bachelor’s Degree in Behavioral Science & Law and Criminal Justice and a Masters in Public Administration with a focus on race, equity and policing. Later, she completed Leadership in Police Organizations training through the National Association of Chiefs of Police.

After completing her education, Gloria served as a law enforcement officer for the City of Madison Police Department for 13 years. She is founder of Amigos en Azul (Friends in Blue) comprised of officers dedicated to dissolving cultural barriers and building trust between the City of Madison Police Department and the Latino Community. She also began and lead the Diversity & Inclusion Team comprised of a diverse group of employees to review and assess the Madison Police Department through a racial equity lens and diversity efforts to address barriers in employment, development and promotional opportunities.

In 2014, Gloria was appointed to serve as deputy mayor for the City of Madison. As Deputy Mayor, she was responsible for several departments including public safety, community services, public health, civil rights, and served as education liaison. In addition, Gloria had oversight of the Racial Equity Social Justice Initiative for the City of Madison, that involved building the infrastructure, training and capacity around racial equity within city government operations.

Then, in 2018, Gloria pursued her political aspirations and was elected to the Madison School Board as the first Latina to serve in this role and serving as Madison School Board President. The same year, Gloria co-founded and served as president of Adelante, a political action group aimed to prepare and support candidates of color to run for political office.

Gloria started her consulting business, Reyes Public Safety, in 2019, and began serving as a consultant for National League of Cities and Race Forward with a focus on race and equity in law enforcement. She has developed a proprietary racial-equity-organizational justice model for police organizations as well as a leading-edge “Badge of Equity” training curriculum. Reyes Public Safety’s mission focuses on innovative approaches to solving complex public safety challenges.


Gloria Reyes now needs you to become mayor of Madison. Get involved or contribute today!



MY VISION: Cultivating an equitable Madison to retain & attract a high quality workforce from our high schools, colleges & universities, while supporting our local businesses through economic investment both from the city and larger, regional businesses.


MY VISION: Investing in proven public safety measures and violence prevention strategies to keep our communities, particularly our youth in schools safe.


MY VISION: Building public-private partnerships with law enforcement, businesses, neighborhood associations & planning councils to deliver quality workforce housing.


MY VISION: Building strong partnerships with our public education system, Madison College and UW Madison to cultivate a city that is resilient and provides value for every Madisonian.


MY VISION: Engaging with stakeholders, experts, and residents on ways we can work together to tackle climate change, reverse the deterioration of our lakes, improve air quality, and protect our environmental resources to cultivate an sustainable Madison for our future.


MY VISION: Adopting a customer led approach process towards delivering an equitable public transportation system that is built on relevant data and serves those who depend on it most.

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We Support Gloria Reyes



Gloria Reyes for Mayor is proud to be endorsed by elected officials and community leaders from across the Madison area. We are working everyday to construct a campaign that will address our city’s challenges through leadership, expertise and strategic planning. Sign up today to add your name to our growing list of supporters!

Endorsed by the Wisconsin State Journal
Endorsed by Madison Professional Police Officers Association (MPPOA)
Adelante Madison
Endorsed by Adelanate Madison
Dane Dems
Endorsed by Dane Dems
Endorsed by Wisconsin Muslim Civic Alliance

Community Leaders

Kalvin Barrett
Dane County Sheriff
Paul Soglin
Former Madison Mayor
Noble Wray
Former Madison Police Chief
David Couper
Former Madison Police Chief
Sue Riseling
Former UW-Madison Police Chief
Nichelle Nichols
Madison School Board

ChristiNA gomez-schmidt
Madison School Board
Barbara Arnold
Former Madison School Board President
Ananda Mirilli
Former Madison School Board
Michael Flores
Former Madison School Board
Syed Abbas
Former Madison City Council
Johnny Winston jr.
Former Madison School Board & Retired Madison Fire Fighter
Community Leader

Sheri Carter
Madison City Council
Barbara Harrington-McKinney
Madison City Council
David Ahrens
Former Madison City Council
Nino Amato
Former Madison City Council
Brenda Yang
Dane County Board Supervisor
Rick Rose
Dane County Board Supervisor

Enis ragland
Former Deputy Mayor
Isadore Knox
Candidate for City Council
Kristie Goforth
Candidate for Monona Mayor
Julia Arata-Fratta
Candidate for Fitchburg Mayor
Karen Menendez Coller
Community Leader
Betty Harris Custer
Community Leader
Randy R. Bruegman
Former Fire Chief
Gloria Ladson-Billings
Community Leader
Kaleem Caire
CEO One City Schools
Jackie Hunt
CEO FOSTER of Dane County
Brandie de la rosa
CEO of E3inspire

Jane Belmore
Former MMSD Superintendent
Susanne Voeltz
Former Downtown Madison Inc.
Steve Hurley
Wanda Smith
CEO Peace Network Inc.
Nury Castillo Crawford
Published Author and Educator
Cora White
Retired (Community Leader)
Michelle McKoy
Youth & Parent Support Coordinator
Michelle Olson
Social Worker
AnitA Weier
Former Madison Alder

Get Involved with Reyes for Mayor!





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